Marketing automation on WebEngage, MoEngage and CleverTap
Sitesetu sets up and manages marketing automation tools for your business. We cover first-time setup of WebEngage, MoEngage or CleverTap and complete monthly management. Pricing is by quote after a free discovery call. Our founder has designed and run lead nurturing journeys in WebEngage for a high-volume education business.
What these tools do
WebEngage, MoEngage and CleverTap watch what each user does on your website or app and send the right message at the right moment: an email when a lead goes quiet, a push notification when a cart is abandoned, a WhatsApp message when a payment fails. Once built, journeys run without anyone pressing send.
Setup
- SDK installed on website and app, with your developer
- Events and user attributes mapped from a tracking plan
- Channels connected: email service provider, SMS gateway, WhatsApp API, web and app push
- User identity and data from your CRM synced in
- Segments built: new leads, active users, dormant users, high intent, paying customers
- First five journeys designed, built and tested
- Templates in your brand style for every channel
- Frequency caps and quiet hours so nobody is spammed
Journeys most businesses need first
- Welcome and onboarding
- Lead nurturing after a form is filled and no purchase follows
- Cart or application abandonment
- Re-engagement of users inactive for 30 days
- Post-purchase: review request, cross-sell and renewal
Monthly management
Campaign calendar, new journeys, A/B tests on subject lines and timing, deliverability checks, segment clean-up and a monthly report on revenue or leads from each journey.
Choosing a tool
All three are capable. The choice usually depends on whether you are app-first or web-first, your user volume, the channels you rely on and the price you are quoted. If you have not bought yet, we compare them for your case before you sign a contract. Licence fees are paid by you to the vendor.
How pricing works
Pricing is by quote after a free discovery call, because the cost depends on your tools, data volume and the number of journeys or workflows. You get a fixed written quote, with setup and monthly management shown separately, before you commit to anything.
| Service | Setup | Management per month |
|---|---|---|
| Marketing automation toolWebEngage, MoEngage or CleverTap. SDK and event integration, segments and journeys. | Quote after a call | Quote after a call |
| Email service providerDomain authentication, warm-up plan, templates and first sequences. | from ₹7,999$159 | from ₹5,999$119 |
| WhatsApp automation journeysUp to three journeys on your WhatsApp API account. | from ₹9,999$199 | from ₹5,999$119 |
Questions about this service
How much does marketing automation setup cost?
It is priced by quote after a free discovery call, because the cost depends on your platform, the number of events and channels and how many journeys you need. You receive a fixed written quote before any work starts. Tool licence fees are paid to the vendor.
Which is better: WebEngage, MoEngage or CleverTap?
All three cover journeys, segmentation and multi-channel messaging. The better choice depends on whether your product is web or app led, your user volume and the pricing you are offered.
How long does setup take?
Three to six weeks is typical, depending on how quickly events can be implemented by your developer.
Related services
Tell us what you need. We reply with a fixed quote.
Call or WhatsApp +91 79066 77087, or write to info@sitesetu.com.